The WELOVE Academy
CPD-endorsed education built by hair professionals, for hair professionals. Brand-neutral, industry-recognised, and designed to help you earn your Purple Hearts.

Our CPD-accredited training empowers stylists at every level, from foundation to master and educator. Delivered by Purple Heart Hair Pros and approved guest educators.
Brand-neutral. Industry-endorsed. Community-led.
We focus on real-world standards and continuous professional development - not selling products. Whether you're building your craft or mentoring others, you'll follow a clear pathway that rewards mastery, consistency, and care. Our programmes blend in-person artistry with online learning to grow your career and your Purple Hearts, globally.
- CPD-endorsed learning mapped to industry standards
- Specialisms in colour, styling, bridal, and more
- Assessment and mentoring from WELOVE ambassadors
- A global community of Purple Heart Hair Pros
What We Teach
Colour Mastery
Cutting & Styling
Bridal & Occasion
Health & Safety
Business Skills
Educator Training
CPD at Every Level
4
Pathway Levels
Foundation to educator.
30-50
CPD Hours / Year
Maintain your Purple Hearts.
CPD
HABIA Endorsed
Industry-recognised standards.
Train the next generation
Our educator programme is for experienced professionals who want to share their knowledge and shape the future of the industry. Complete the Master Educator course, gain your HABIA AET qualification, and join our network of approved educators. As a WELOVE educator, you'll deliver training across the UK, mentor aspiring professionals, and help others earn their Purple Hearts.
- Master Educator certification
- HABIA AET qualification
- Ongoing professional development
- Teaching opportunities across the UK
“More than a symbol - it is a promise. Your Purple Heart assures clients they are in safe, expert hands.”
— Rae Elizabeth Palmer SR CCH, Founder
Start Your Education Journey
Join the WELOVE Academy and access CPD-endorsed education built by hair pros for hair pros.