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What is a Purple Heart?

The Purple Hearts badge is your assurance of safety, skill, and professionalism. Learn what it means when your hair professional displays this symbol of excellence.

Professional hair styling - WELOVE Purple Hearts Club
THE PURPLE HEART
MORE THAN A BADGE.A PROMISE.

When you see the Purple Hearts badge, you know your hair professional has proven their commitment to safety, ongoing education, and the highest standards of care.

WHAT IT REPRESENTS

Verified excellence in hair care

The Purple Hearts badge isn't something you can buy - it's earned through dedication, education, and ongoing professional development. Each Purple Heart represents a professional who has: • Completed verified, accredited training • Passed rigorous assessments • Committed to ongoing education (CPD) • Joined a community of accountability

  • Verified qualifications
  • Ongoing professional development
  • Commitment to safety protocols
  • Part of a professional network
Purple Hearts Club Badge

Why the Purple Heart Matters to You

Safety First

Purple Heart pros follow strict safety protocols including proper allergy testing, hygiene standards, and product safety.

Ongoing Education

They don't stop learning. Purple Heart pros complete annual CPD hours to stay current with techniques and safety standards.

Verified Skills

Their qualifications have been independently verified. No guesswork - just proven expertise.

Accountable

They're part of a professional community that holds them to high standards and supports continuous improvement.

Insured

Purple Heart pros maintain professional insurance, protecting both you and them.

Passionate

They chose to go above and beyond. This badge represents genuine dedication to their craft.
THE REALITY

Why this badge is so important

Unlike many countries, the UK doesn't require hairdressers to be licensed or registered. Anyone can open a salon and work on clients without any formal training or insurance. This means thousands of people receive hair treatments from unqualified individuals every year - sometimes with serious consequences including chemical burns, allergic reactions, and permanent hair damage. The Purple Hearts badge cuts through this uncertainty, giving you a clear way to identify professionals who have proven their skills and commitment to safety.

The Purple Heart Levels

Purple Hearts come in different levels, each representing a higher degree of expertise and commitment.

Purple Heart One

Foundation level. Completed core training, passed assessment, and demonstrated commitment to professional standards. Minimum 20 CPD hours annually.

Purple Heart Two

Advanced level with specialisms in areas like colour, styling, or bridal. Maintains 30-40 CPD hours annually with demonstrated excellence.

Purple Heart Three

Master level for experienced professionals. Intensive assessment, 50+ CPD hours annually, and exceptional skill across multiple areas.

Educator Level

For those who train the next generation. Holds teaching qualifications and delivers accredited education programmes.

VERIFY AUTHENTICITY

How to check if a badge is genuine

Every Purple Heart badge is linked to a verifiable profile. If a professional displays the badge, you should be able to find them in our directory. If you can't, the badge may not be genuine. Don't be afraid to ask your stylist about their Purple Hearts membership. Genuine members are proud to share their credentials and happy to answer questions about their training and qualifications.

  • Search for them in our directory
  • Ask to see their membership profile
  • Check the badge isn't just a generic image
  • Contact us if you have concerns
The Purple Heart assures clients they are in safe, expert hands. It represents everything we stand for: safety, education, and a commitment to excellence.

Rae Elizabeth Palmer SR CCH, Founder

Ready to Find a Purple Heart Pro?

Search our directory to find verified, qualified professionals in your area who display the Purple Hearts badge with pride.