Trusted Brands
Discover hair care brands that have earned the WELOVE Seal of Approval. These products meet our rigorous standards for safety, quality, and professional performance.
Not all hair products are created equal. The WELOVE Seal of Approval identifies brands that meet our rigorous standards for safety, efficacy, and professional performance.
What makes a brand trusted
The WELOVE Seal of Approval isn't given lightly. Brands must demonstrate their commitment to safety, transparency, and quality. Our team of hair professionals evaluates products based on real-world performance, ingredient safety, and professional standards. When you see the Seal of Approval, you know the product has been vetted by experts who understand what matters in hair care.
- Ingredient safety and transparency
- Professional-grade performance
- Ethical manufacturing practices
- Tested by Purple Heart professionals
How We Evaluate Brands
Ingredient Safety
Performance Testing
Ethical Practices
Safety Standards
Professional Support
Client Satisfaction
Making informed choices
The hair care market is flooded with products making bold claims. Without expertise, it's hard to know what actually works and what's just marketing. The WELOVE Seal of Approval does the research for you. When your Purple Heart stylist recommends a product with our Seal, you can trust it's been vetted by professionals who care about your hair health.
Our Trusted Brands
We are currently evaluating brands for our Seal of Approval programme. Check back soon to see our growing list of trusted hair care brands.
Are You a Brand?
Interested in earning the WELOVE Seal of Approval? Learn about our evaluation process and how your brand can join our trusted network.
Apply for the Seal
Submit your brand for evaluation. Our team will review your products, practices, and values.
Evaluation Process
Learn about our rigorous evaluation criteria and what it takes to earn the Seal of Approval.
Partnership Benefits
Access to our network of Purple Heart professionals and endorsement from a trusted industry body.
Contact Us
Have questions about the Seal of Approval programme? Get in touch with our team.
Ask Your Purple Heart Pro
Your Purple Heart stylist can recommend trusted products for your specific hair type and needs.