The WELOVE Seal of Approval

Earn the mark of excellence. The WELOVE Seal of Approval demonstrates your commitment to quality, safety, and professional standards.

WELOVE Salons - Professional hair products

SEAL OF APPROVAL

THE MARK OFEXCELLENCE

The WELOVE Seal of Approval isn't just a badge - it's a statement. It tells professionals and consumers that your brand has been vetted by experts and meets the highest standards of quality and safety.

WHAT IT MEANS

Endorsed by professionals, trusted by clients

When your products carry the WELOVE Seal of Approval, it signals to hair professionals that your brand aligns with their values. It tells their clients that the products used on their hair have been vetted by experts. In an industry without mandatory regulation, the Seal of Approval provides a trusted mark of quality that sets your brand apart.

Professionally evaluated and approved
Trusted by Purple Heart professionals
Recognised by safety-conscious consumers
A competitive advantage in the market

What We Evaluate

Formulation & Ingredients

We review your formulations for safety, efficacy, and transparency. Clear labelling and honest claims are essential.

Safety Standards

Products must meet professional safety standards, including proper warnings, allergy information, and usage guidelines.

Performance Testing

Purple Heart professionals test your products in real salon conditions to evaluate effectiveness and professional usability.

Ethical Practices

We consider your manufacturing practices, sustainability efforts, and ethical commitments including cruelty-free status.

Professional Support

We assess the education and support you provide to professionals who use your products.

Business Practices

Your business conduct, customer service, and professional relationships are part of our evaluation.

The Application Process

Earning the Seal of Approval is a thorough but straightforward process.

1. Application

Submit your application with product information, ingredient lists, and supporting documentation.

2. Initial Review

Our team reviews your submission and may request additional information or clarification.

3. Product Testing

Selected products are tested by Purple Heart professionals in real salon environments.

4. Decision

Based on our evaluation, we award the Seal of Approval or provide feedback for improvement.

BENEFITS

What you get with the Seal

The WELOVE Seal of Approval provides tangible benefits for your brand. Beyond the mark itself, you gain access to our network and the credibility that comes with professional endorsement. Approved brands are featured on our website, promoted to our members, and invited to participate in our events.

Use of the Seal on packaging and marketing
Listing on our Trusted Brands page
Promotion to our member network
Invitation to events and ceremonies
Access to Purple Heart professionals

Requirements

Annual

Review

Seal renewed annually.

Fair

Pricing

Application fees cover evaluation costs.

Ongoing

Standards

Must maintain quality standards.

Frequently Asked Questions

How long does approval take?

Typically 4-8 weeks from complete application submission to decision, depending on the scope of products being evaluated.

What if my products are not approved?

We provide detailed feedback on areas for improvement. Many brands reapply successfully after addressing our recommendations.

Can I apply for specific products only?

Yes, you can apply for the Seal for your entire range or specific product lines. Each product line is evaluated separately.

How is the Seal renewed?

The Seal is valid for one year and requires annual renewal with a simplified review process for continuing brands.

Ready to Apply?

Start your Seal of Approval application today. Our team is ready to guide you through the process.